the project
Specialty Blends is a Texas-based company that develops beverage products and programs for restaurants, bars and other commercial customers. I’ve worked with the brand on a variety of projects, from product catalogues and sales materials to trade show graphics and promotional merchandise.
With such a broad product offering, the challenge has been helping customers understand what’s available, how the products work and which options make sense for their business. My work has focused on making that information easier to navigate while creating materials that feel connected across different uses.
Making the products Easier To Understand
The product catalogue brings together a large amount of information, including product descriptions, specifications, beverage programs and business-related details. I worked to organize that content into a format that customers could browse and use as a reference.
That same approach carried into individual sales sheets, where the information could be more focused. Some materials introduce the overall product offering, while others explain a specific program, its benefits and the details a customer would need to evaluate it.
Brand activation
The work also extends into trade show signage, point-of-sale graphics and branded merchandise. These pieces serve different purposes, but they all help Specialty Blends present its products in a way that feels recognizable and consistent.
The trade show materials, in particular, gave me an opportunity to see the work move from individual graphics into a larger environment where the brand needed to attract attention and communicate quickly.
