My background has let me work across a wide range of projects—from large institutional campaigns and event identities to packaging, retail environments, branding, and digital communications.

What I enjoy most is the thinking that happens before the final design: figuring out what we're really trying to communicate, who we're trying to reach and what visual approach makes the most sense. From there, I like building systems that can carry an idea across different formats without everything feeling exactly the same.

I've worked both independently and within collaborative creative teams, partnering with marketers, writers, clients, leadership and other creatives to take projects from an initial brief through final production. I'm comfortable working through feedback, shifting priorities and the occasional project where not everything is figured out at the beginning.