Dallas College Conference Day
Conference Day is a large-scale Dallas College employee event that brings colleagues together from across the institution. The creative needed to establish an identity for the event while working across a wide range of applications and environments.
The theme, “Reimagining What’s Next: A Legacy in Motion,” became the starting point for the visual direction.
The APPROACh
I wanted the identity to communicate movement, progress and connection without becoming overly corporate. The visual system was designed to feel energetic and flexible enough to carry through the many pieces needed to support the event.
Rather than treating each deliverable as a separate design, I used a consistent visual language to connect the experience from promotion through the day of the event.
The system
The identity was extended across digital communications, event graphics, signage and other supporting materials, with each application adapting to its format while still feeling like part of the same event.
The project received a Bronze Medallion Award from the National Council for Marketing & Public Relations (NCMPR) in the Special Event or Fundraising Campaign category.